--- title: 5 Important Tips to Improve Your Marketing Results on Twitter description: 5 Important Tips to Improve Your Marketing Results on Twitter image: https://ontimetech.valeonetworks.com/hubfs/Blog%20Images/Imported_Blog_Media/twitter-2.jpg --- [Skip to the main content.](https://ontimetech.valeonetworks.com/blog/5-important-tips-to-improve-your-marketing-results-on-twitter#main-content) [![OTT powerd by VN big](https://ontimetech.valeonetworks.com/hs-fs/hubfs/OTT%20powerd%20by%20VN%20big.png?width=500&height=175&name=OTT%20powerd%20by%20VN%20big.png "OTT powerd by VN big")](https://ontimetech.valeonetworks.com) [![OTT powerd by VN big](https://ontimetech.valeonetworks.com/hs-fs/hubfs/OTT%20powerd%20by%20VN%20big.png?width=500&height=175&name=OTT%20powerd%20by%20VN%20big.png "OTT powerd by VN big")](https://ontimetech.valeonetworks.com) - [Services](https://ontimetech.valeonetworks.com/our-services/) - [Managed It Services](https://ontimetech.valeonetworks.com/our-services/managed-it/) - [Cybersecurity](https://ontimetech.valeonetworks.com/our-services/cybersecurity/) - [Cloud Solutions](https://ontimetech.valeonetworks.com/our-services/cloud-solutions/) - [Compliance](https://ontimetech.valeonetworks.com/our-services/compliance/) - [Industries](https://ontimetech.valeonetworks.com/industries/) - [Resources](https://ontimetech.valeonetworks.com/resources/) - [Blog](https://ontimetech.valeonetworks.com/blog) - [About](https://ontimetech.valeonetworks.com/about/) - [Client Testimonials](https://ontimetech.valeonetworks.com/testimonials/) [415-294-5250](tel:4152945250) [Client Portal](https://portal.Valeonetworks.com) Toggle Menu Toggle Menu [415-294-5250](tel:4152945250) [Client Portal](https://portal.Valeonetworks.com) - [Services *Toggle Menu*](https://ontimetech.valeonetworks.com/our-services/) - [Managed It Services](https://ontimetech.valeonetworks.com/our-services/managed-it/) - [Cybersecurity](https://ontimetech.valeonetworks.com/our-services/cybersecurity/) - [Cloud Solutions](https://ontimetech.valeonetworks.com/our-services/cloud-solutions/) - [Compliance](https://ontimetech.valeonetworks.com/our-services/compliance/) - [Industries](https://ontimetech.valeonetworks.com/industries/) - [Resources *Toggle Menu*](https://ontimetech.valeonetworks.com/resources/) - [Blog](https://ontimetech.valeonetworks.com/blog) - [About *Toggle Menu*](https://ontimetech.valeonetworks.com/about/) - [Client Testimonials](https://ontimetech.valeonetworks.com/testimonials/) - Example Link - Example Link - Example Link [*Facebook*](https://ontimetech.valeonetworks.com/blog/5-important-tips-to-improve-your-marketing-results-on-twitter#0) [*Instagram*](https://ontimetech.valeonetworks.com/blog/5-important-tips-to-improve-your-marketing-results-on-twitter#0) [*LinkedIn*](https://ontimetech.valeonetworks.com/blog/5-important-tips-to-improve-your-marketing-results-on-twitter#0) [*Twitter*](https://ontimetech.valeonetworks.com/blog/5-important-tips-to-improve-your-marketing-results-on-twitter#0) [*Youtube*](https://ontimetech.valeonetworks.com/blog/5-important-tips-to-improve-your-marketing-results-on-twitter#0) [*Medium*](https://ontimetech.valeonetworks.com/blog/5-important-tips-to-improve-your-marketing-results-on-twitter#0) 1 min read # 5 Important Tips to Improve Your Marketing Results on Twitter [Lance Stone](https://ontimetech.valeonetworks.com/blog/author/ulisticadmin) : Feb 6, 2015, 2:13:30 PM [Managed IT Services](https://ontimetech.valeonetworks.com/blog/tag/managed-it-services) ![twitter](https://ontimetech.valeonetworks.com/hs-fs/hubfs/Blog%20Images/Imported_Blog_Media/twitter-2.jpg?width=200&name=twitter-2.jpg)Social media is a huge part of business today – marketing and promotion through online accounts are major factors in acquiring new business. There’s a lot you can do to increase your followers, tweets and replies to make your social media presence greater. Following these 5 tips will help you out. - **Make Your Pinned Tweet a Feature Box** By using two twitter features, a lead generation card and a pinned tweet, you can create a Feature Box – an email form at the top of your page which offers visitors a freebie in exchange for joining your email list. Just create a Lead Generation Card including an incentive, and offer regular email updates and a special offer. Pin that tweet to the top of your page so it’s always the first thing new visitors see. - **Less Communication, More Links** A recent study of around 130,000 random Twitter users showed that highly followed accounts tend to converse less. This doesn’t mean conversation drives people away, but it isn’t what’s attracting them to your account either. Instead, tweeting relevant links will help attract more eyes to your account – and get them following you. - **Don’t Worry about Shortening URLs** You used to have to rely on link shorteners to save extra characters when you’d tweet – now, no matter what the size, Twitter counts any link as exactly 22 characters. Twitter also uses its own service to check URLs for malware and viruses. Using additional link shortening tools now results in several redirects and increased time for page loading. - **Turn to Influential Tweeters** Any retweet you receive is great, but when someone with influence or a highly-viewed account retweets you, your views will increase tenfold. If one influencer shares a piece of your content, it will get nearly 40% more social shares, according to a study by [BuzzSumo](http://buzzsumo.com/). Networking and developing relationships will help raise awareness of your account and content. - **Take Advantage of the Recommended Feature** Many users are unaware of Twitter’s recommended feature. If someone who doesn’t follow your account tweets an article from your blog or website, the window will recommend that they follow you on Twitter. Make sure you input the right Twitter handle into the recommended box in your tweet buttons setting. **For more tips on how to maximize your social media presence and help your business thrive, contact {company} at {email} or by phone at {phone}.** - [Tweet](https://twitter.com/share) #### ![BusinessOwnerGuidetoM&A-1](https://ontimetech.valeonetworks.com/hs-fs/hubfs/BusinessOwnerGuidetoM%26A-1.png?width=303&height=209&name=BusinessOwnerGuidetoM%26A-1.png) #### Download our eBook*THE ULTIMATE ROADMAP TO CMMC COMPLIANCE* by filling out the form below! [![Importance of Managed IT Services in Improving Your Business Operations](https://ontimetech.valeonetworks.com/hubfs/Blog%20Images/Imported_Blog_Media/GettyImages-843016322.jpg)](https://ontimetech.valeonetworks.com/blog/importance-of-managed-it-services-in-improving-your-business-operations) #### [Importance of Managed IT Services in Improving Your Business Operations](https://ontimetech.valeonetworks.com/blog/importance-of-managed-it-services-in-improving-your-business-operations) [Lance Stone](https://ontimetech.valeonetworks.com/blog/author/ulisticadmin) : Mar 5, 2019, 12:59:17 PM The sudden development of IT problems can quickly throw your team’s workday off track. Even simple login issues can prevent you and your employees... [Managed IT Services](https://ontimetech.valeonetworks.com/blog/tag/managed-it-services) [Read More](https://ontimetech.valeonetworks.com/blog/importance-of-managed-it-services-in-improving-your-business-operations) [![Understanding NIST Compliance and its Importance](https://ontimetech.valeonetworks.com/hubfs/Blog%20Images/Imported_Blog_Media/security-compliance.jpg)](https://ontimetech.valeonetworks.com/blog/nist-compliance) #### [Understanding NIST Compliance and its Importance](https://ontimetech.valeonetworks.com/blog/nist-compliance) [Lance Stone](https://ontimetech.valeonetworks.com/blog/author/ulisticadmin) : Sep 14, 2023, 10:00:34 AM Data security has become a top concern for companies of all kinds in today’s ever-changing digital ecosystem. The National Institute of Standards and... [Managed IT Services](https://ontimetech.valeonetworks.com/blog/tag/managed-it-services) [Read More](https://ontimetech.valeonetworks.com/blog/nist-compliance) [![The Importance of Productivity Tech for Your Road Warriors](https://ontimetech.valeonetworks.com/hubfs/Blog%20Images/Imported_Blog_Media/ThinkstockPhotos-73232549-300x300.jpg)](https://ontimetech.valeonetworks.com/blog/the-importance-of-productivity-tech-for-your-road-warriors) #### [The Importance of Productivity Tech for Your Road Warriors](https://ontimetech.valeonetworks.com/blog/the-importance-of-productivity-tech-for-your-road-warriors) [Lance Stone](https://ontimetech.valeonetworks.com/blog/author/ulisticadmin) : Jan 13, 2017, 8:07:34 AM Productivity technology sets up success for your mobile staff wherever they may roam. Are you providing them with the best tools for productivity on... 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